A significant aspect of marketing, especially in an online platform, is keeping up with the times.
While LinkedIn used to be primarily text and image-based, things are changing.
Studies show that there are more videos uploaded in a month than major U.S. television shows have created in three decades.
In 2017, the LinkedIn video feature was launched on the site.
Afterward, statistics proved that posts with videos gain three times the engagement of mere text posts.
It also showed that they are five times more likely to start a conversation among LinkedIn users.
For sure, you’ve also found videos more interesting and eye-catching.
Whenever you scroll through your newsfeed, not just on LinkedIn but also on other social media such as Facebook, Instagram, and Twitter,
You definitely stop and check out the video for at least 3 seconds if it’s worth your time.
Whereas for texts, especially long ones, you’ll skip and browse through.
Humans have a deeply curious nature,
They want to know what will happen next or what will he say next.
Plus in this digital age, information should be served right away or keep the audience interested until it is given.
This is why audiences wait and engage with your content.
The first three seconds are the most crucial.
You have to capture their interest or else you’re lost in the sea of their newsfeed.
Most people would choose video over text if both are available and are talking about the same topic.
Clearly, the demand for video content is high.
And statistics aside, there are plenty of factors proving that your brands and companies should ride the video trend on LinkedIn.
Here are some reasons why you should create videos for your marketing needs on LinkedIn.
Videos and Data
Now is the time to read the data.
It is predicted that video traffic will make up 80% of all traffic online by the end of 2021.
That is a whopping 80%!
And 50% of all that is watched on a mobile device.
That is why it is recommended to have a square video for a better user experience without having to rotate the device.
You also have to take note that 80-85% of the videos are watched without sound so you have to make a visual impact and don’t forget the captions.
According to visialteachingalliance.com, 90% of information transmitted to the brain is visual.
This visual is processed 60,000 times faster in the brain than text.
They also retain 95% of the message when viewers watch it on a video rather than 10% when reading it in text.
Here’s a question with that data presented, would you still choose bullet-list texts over a structured image or video?
You already know the answer.
Storytelling is the secret ingredient in marketing on LinkedIn.
All the great marketers are always great storytellers.
Storytelling is innate in humans, it is also inherent in sales.
You will need to create interesting and entertaining content that will inspire your target audience to show interest and ultimately buy the product.
You cannot just tell a story,
It should align with your company’s purpose and principles.
Friendly tip: If you want to learn more about Storytelling, the secret ingredient to selling on LinkedIn, you can click on our article HERE.
Stories are also a way for you to connect with your audience uniquely.
You can use videos as a way to tell stories about you or your company.
You can show behind-the-scenes footage of your work process, the history behind your company, and the like.
The critical aspect of using videos for storytelling is making your audience feel like they’re getting to know you.
The more they know about the company, the more comfortable they will be in engaging with your content.
You may also highlight stories told by your own clients through the form of customer testimonials.
Promote your Products
Like any other company, your goal is to sell something — a service, product, or whatnot.
One of the most popular forms of advertisements is video formats like commercials.
Depending on how well-made the video is, it can entice audiences into patronizing your product or services.
And because video content is more likely to be shared by LinkedIn users, you can reach wider audiences.
The more people that view your commercial, the more you can boost your sales.
Just remember to keep your video between 2-3 minutes and not bore your viewers.
Keep it interesting with careful and targeted scripting.
Preview or Cover your Events
Posting a preview of an upcoming company event will generate buzz among your target community.
A video containing all the essential information is an excellent way to increase the number of attendees.
Make sure to highlight the reasons how attending your event can benefit them professionally.
You can also provide insider coverage during the event itself.
The LinkedIn Live feature is ideal for catering to those who want updates about the event.
Do you know why?
Because people always want to be the first to know because we always love to know what is new.
Using LinkedIn Live can give you an average of 7x more reactions and 24x more comments versus native videos.
Friendly tip: If you need more information about how to use LinkedIn Live, you can check out the article HERE.
Highlight your Company’s Assets
Assets don’t necessarily mean your profit or revenue.
Highlight assets that positively build your company’s image.
You can start by making informative videos of your employees.
Introducing your clients to the people who help make their lives better will strengthen your relationship.
You can also highlight your company’s philanthropic and socially responsible initiatives.
The causes your company supports reflect the values you and your team uphold.
Making videos about these kinds of things will help improve your brand’s image.
It will also generate more engagements and conversations within your community.
When it comes to videos on LinkedIn, the possibilities are endless.
The content is half the battle.
Make sure to make the most out of your LinkedIn videos.
Video content is the future.
It is projected to take over social media by 80% by the end of 2021.
The first 3-seconds of your video is the most crucial.
90% of information transmitted to the brain is visual.
Viewers retain 95% of the message when viewers watch it on a video rather than 10% when reading it in text.
Videos tell stories and a good story is the secret ingredient in marketing on LinkedIn.
Storytelling is innate in humans, it is also inherent in sales.
Promote your products using videos.
Entice your audience into patronizing your product and services by using video formats like commercials.
Your video content should be around 2-3 minutes.
Keep it interesting by using a careful and targeted script.
Don’t forget to put captions, as most videos are watched without sound.
Post a preview of an upcoming event and create a buzz.
You can follow through with your event by using LinkedIn Live.
Highlight your company’s assets by building your company’s image.
Do you need more information as to why you need to create videos for your marketing on LinkedIn?
Feel free to book your free 30-minute consultation with us,
And we’ll give you a personalized answer tailored to your need.
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