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LinkedIn is more than a professional networking site.

It is where you can build your brand, get a potential client, or generate an income.

Besides using it to leverage your business and establish your brand, you can also use it as your professional resumé.

In this career-oriented social media, you have to look your best.

Other than recruiters, your future boss, or your next big career move may come knocking.

This is why you must make sure that you have the best LinkedIn profile.

Have it optimized by putting one of the most essential parts in it,

The “Featured Skills & Endorsements.”

What are Featured Skills & Endorsements?

If you open your LinkedIn profile, you can see it all the way down, before recommendations and interests.

Think about it like “proof” as other professionals can give you an endorsement about a skill.

Keep in mind that this is not like recommendations.

There is a difference between the two, and we’ll focus on “skills and endorsements” and not recommendations.


How can you “sell yourself’ if you don’t have the skills to show?

Here’s a question, would you hire an employee with skills listed or somebody without anything on their resume?

Of course, you’ll choose the first one.

It is the same in LinkedIn.

You can put up to 50 skills.

The significant part about it is people you know can endorse skills to you if they know you have it.

It has a stronger bearing than you putting them in.


With people you know putting in skills that you have on your profile,

This is called endorsements.

Again, this has a more substantial impact rather than you putting all the skills available on LinkedIn.

It means people can see that you have that particular “skill,” and it is worth to give you a few minutes of their time to put it in your profile.

Type of Skills

These are the type of skills you can put, and people can endorse.

In one type, it can have various skills like in Marketing; you can have digital marketing, email marketing, B2B marketing, etc.

But do you know the popular LinkedIn Skills?

Check out the list below.

Analytical Skills

This is the type of skill needed to investigate complex issues, make decisions, and develop solutions.

It involves several steps, and it starts with identifying the problem or issue, and then you move to gather information through testing and observation.

And the list goes on.

Critical thinking is necessary.

Most jobs often require their employees to have the ability to analyze data.

Although generally, it is a useful trait, it is essential to businesses focusing on B2B, research, and problem-driven industries.

Industries such as consultations, data analyzing, answering questions, and research.

Business Skills

Having this kind of skill can help people start a business and manage it.

This means you have a vision of seeing the big picture of organizational and consumer behavior.

Being aware of others’ needs, such as your consumers, and knowing the available resources.

If you have a high level of innovations and out of the box ideas that will benefit other businesses or people, you’ll surely fit the bucket.

You can not build a business just by copying the competition.

You must have something better, or at least present it better to have an edge.

It is a constant competition and battle when it comes to business.

You must know how to maximize your resources like LinkedIn.

Optimizing your profile and making it trustworthy is one of the steps.

Usually, this kind of skill is a must-have to the leaders who run the company or entrepreneurs.

There are several business skills, and some are administrational skills, analyzing business strategies.

Having these skills is a plus too: developing the business, knowledge in business, managing a business, and economics.

Communication Skills

Here’s a question,

Which one will you choose?

Boss A, who can explain with confidence his plans for the company, or Boss B, who just works silently, and even if he talks, no one can understand his ideas?

Communication is the key to success.

Remember the 3 Cs of effective communication: Clear, Concise, and Consistent.

Having a good communication skill is not only applicable to leaders,

But, it is also a great skill to have as an employee.

It will enable you to communicate appropriately with your customers, coworkers, and bosses.

Relaying your ideas is a must through oral or written means.

Listening is a must since it is also part of the communication process.

Communication is a success when both parties have heard and have a clear understanding of the topic.

Other types of communication are: doing a newsletter, presenting ideas, and writing reports.

Information Technology Skills

This type of skill is one of the most in-demand of all.

With most of the companies moving digitally,

Information technology, or at least an understanding of it, is a plus.

Because of the COVID-19 pandemic crisis, most meetings, seminars, and sales are now made online.

Having a clear understanding and the skill on how to manage this type of technology is an advantage.

Cloud Computing

One of the most popular skills in IT on LinkedIn is Cloud Computing.

What is cloud computing?

Think about it as having your CPU and memory in the “cloud.”

You can access shared networks of storage, servers, and applications over the internet.

Google Cloud and Microsoft 365 are a good example of cloud computing.

Other Industries

Information technology does not only mean computers and tech.

Remember, most companies are now moving virtually.

This is why it ranges from medicine, healthcare to business marketing.

Developing software in mobile is also in demand as most users browse the internet through their handheld devices.

Management Skills

This is an essential skill a leader should have.

It is the ability to manage a project, lead a team, make important decisions, and execute plans.

For you to have excellent management skill, you must possess these two type of skills:

Hard skills and soft skills.

Hard Skills

Hard skills are the skills you learn from school, training, and job.

For example, you’re a software engineer; your hard skills are coding, programming language, etc.

Having a specific hard skill is a must to lead others in honing the same skills effectively.

Soft Skills

Apart from hard skills that come from experience and learning, you must also learn soft skills.

Soft skills are general skills that you can apply in any role or industry.

An example is how you interact with your employees,

How you inspire them and drive to do their best,

Problem-solving, time management, and communication.

This type of skill is more on directing people, overseeing projects, and making the best decisions.

Marketing Skills

Now, it all boils down to making a sale.

How can you create a hot lead and generating income without marketing skills?

You must know how to promote your company, create brand awareness, and tend to your prospects.

It is essential for marketers to know their target and the “current market.”

A great marketer is a great storyteller.

And again, since almost everything is online, you should now enjoy working with technology.

Make it your playground.

Learn how to write.

From producing LinkedIn posts, articles, to emails, and website landing pages.

Key Takeaways

Skills and endorsements will make your profile stronger and stand out.

It will give prospects information about you and your skills.

Endorsements have a more substantial impact than skills alone.

You can put up to 50 skills.

Here are the most popular LinkedIn Skills:

  • Analytical skills
  • Business skills
  • Communication skills
  • Information Technology skills
  • Management skills
  • Marketing skills

If you want to know more about what type of skills you need to put on your LinkedIn profile, you’re free to book a call with us.

We will give you a free 30-minute consultation with one of our best LinkedIn professionals to provide you with a tailored cut solution to your needs.

Answer the Typeform below.

It will not take more than 5 minutes of your time.



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