LinkedIn has been around since 2003, and it slowly gained attention in the professional world.
By 2016, Microsoft took over, and its growth exponentially expanded.
It has more than 700+ million members from 150+ countries worldwide.
Its numbers drastically increased during the pandemic, especially when almost all the people went digital because of the pandemic.
Friendly tip: Read about how to get new clients during the COVID-19 crisis through LinkedIn HERE.
This is the reason why it is best to tap on its massive potential.
But what if you’re already with LinkedIn for some time now and already accumulated a solid number of connections?
Yes, you can continue to raise the bar and hopefully reach the maximum of 30,000 connections,
But isn’t it better to turn them into paying clients while you’re at it?
You can learn how to do both.
It saves you time and lets you earn while still expanding your reach.
So how do you do it?
The site indeed holds so much potential that you can generate leads, close a deal, and make a sale.
But whenever you see your flood of connections, you don’t have a discernible pattern to work from.
You don’t know where to start.
They can be your best friend from high school, your former client, old-coworkers, and past customers.
How do you reconnect?
What’s your gameplan to turn them into paying customers?
You’re sitting on a big pile of potential, and here’s how you can move them from connection to customer.
Research on your prospect
This is an absolute must and is also very basic.
You should know your connection.
How can you turn them into a customer if you don’t know anything about them?
How can you make your product into something that they need, they want, without doing research?
The answer is, you can’t
This is very important.
What if you’re selling fish to a fisherman?
Do you think he’ll buy one?
Know your customer.
If he’s an IT manager, look for something that needs a solution or improvement.
It can be a faster internet provider, a better cloud service, or solving communication lapses within the team.
Create a need for your product or service.
Create a demand.
You can do this by researching your target connection.
What if that person is now a competitor?
I’m not saying that you can now remove him as a connection, but instead grow together.
Cooperate, don’t compete.
Because you’re similar, there are chances that they can help you with things you need for business.
It may be a collaboration, advice, or any further connections that you need in your industry.
Before contacting a prospective client, you should do research first.
Researching the company or the individual would give you knowledge on how to handle the situation and to find common ground.
This connects us to our next tip.
Personalize and make each contact unique
Let us be honest.
In LinkedIn, there’s a generic “Lets Connect!” and it doesn’t really spark anything at all.
That general message is what most of us get from people.
And if you yourself use that generic message, for sure, it would not generate any response or the results that you like.
Because how would you respond to that?
“Let’s Connect” with “Okay,” and then what?
Use the research you have done earlier, it would be easier to personalize the message in which you can encourage action.
The easiest way is to mention something interesting or specific content in their profile to get a response.
It may be an article or a book they wrote, their recent activities, or and of their interest.
Use that information to your advantage.
Break the ice.
If they’re in the Marketing industry, talk about how digital marketing is changing the world, what he thinks about it.
Spark a conversation.
Make the first move.
Give them a chance to communicate and give their 2 cents.
This way, it is engaging and a great way to start off with the right foot.
Share valuable content on your own profile
Now you’ve already caught their attention and probably built a relationship, continue to follow through.
A good salesman knows that you should not jump into a sales pitch right after someone accepts your request,
But instead, do it subtly by sharing valuable content.
Content that includes relevant articles, statistics, insights, and even case studies about how you or your company helped other clients.
Build a connection with your prospective client in a more distanced and relaxed way.
Do not demand.
Use content as a way where they can get to know you better at their own pace and time.
This is why you need to have good and quality posts.
Prove to them that you’re trustworthy and is the expert in what you do.
Again, create a need.
The tip here is to create an editorial calendar.
This is where you plan your posts ahead, where you can step back and check the whole picture.
Make sure that you’re posting on the right day and time too.
Friendly tip: Read more about the best times to post on LinkedIn to maximize the engagement of your post. You can check the article HERE.
If you think you’re ready and already “courted” your prospect,
Send a content-related message when it is highly relevant to your target, and of course, don’t forget to personalize.
Friendly Tip: Read why people ignore your messages on LinkedIn HERE.
Seal the deal and connect offline
It is a given that LinkedIn is a helpful tool in reaching out to new potential clients, but sometimes this is not enough to finalize a sale or land the client.
Ensure that you do not ask this immediately, nurture the lead first and build a connection before asking for a more sales-oriented meeting offline.
Means to set-up an offline connection can be through a phone call, video chat, or an in-person meeting.
Face-to-face meetings like this build strong relationships.
It is also a great method to clearly communicate goals without getting lost in translation.
A way to build loyalty and trust, which can help in sealing the bargain.
This depends on your own sales method; just consider what would be effective for your client.
And because of the recent COVID-19 pandemic,
Don’t forget to practice minimum health standards, such as face masks and social distancing.
In LinkedIn, you have a chance to connect to its 700+ million users around the globe.
You have the ability to turn your connections to clients and not just a dormant lead.
The first thing you need to do is to research your prospect.
Learn a lot from them like interests, current job title, or industry.
Upon knowing their “story,” personalize your message and not sound “sales-y.”
You can do this by letting them get to know you gradually through your shared posts.
Your content must be in line with your industry, product, or service.
It’s a very subtle way to introduce yourself to them at their own time.
Don’t forget to also check who usually engages in your content for an easy target.
Once everything is all set, come out of LinkedIn and move somewhere else.
It can be a Zoom meeting, a phone call, or even a physical meeting.
Face-to-face meetings like this eliminate any information or communication not getting through correctly.
It is a great way to seal the deal.
Now, if you still need tips on how you can turn your connections to customers,
You can book a free 30-minute consultation with us using the collaboration form below.
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